How You Say It

How you say it or how you write it can make a big difference in the response you receive. Have you ever sent an email to a group and were surprised at the different types of responses you got? Some recipients loved your email, some tore it apart, some didn’t even respond at all. You wrote the email from your perspective and each recipient responded from their perspective. Perhaps one of the respondents who tore your idea apart had his in-laws visiting that week. You really don’t know.

The fact is, when we communicate, the receiver of the communication usually takes more time to analyze the meaning of the words, than the communicator. In order to communicate to motivate, you have to think a little harder about how the recipient will perceive your message. Let’s look at an example.

One way to ask a team member to take the lead in putting an event together sounds like this: “Hi Joe, I’d really like you to be the organizer for our quarterly customer service training.” This is how I’ve asked many employees and team members to perform tasks.
Lately though I’ve changed it up. Now I ask like this “Joe, I would like to invite you to lead this quarter’s customer service training. I’m looking for someone with enthusiasm, knowledge, and patience. You fit that description perfectly. I’d like to meet with you next Tuesday at 10 am to further discuss this opportunity.”

Every single one of us receive multiple requests to do things both paid and unpaid. By customizing my request, I stand out from the crowd.

By inviting Joe to do this, I’ve given him a choice. Then I followed the invitation by complimenting Joe on skills I recognized he excels at. I’ve communicated that I appreciate Joe. So even if Joe’s in-laws are visiting this week, my email may actually be just what he needs to counteract what’s going on at home. Who doesn’t like compliments?

I’ve used this technique many times now and it really does work. How you say it can be either motivating or not. When you motivate people, they become more autonomous. In business, an autonomous team member, leaves the owner with more time to actually grow their business. Motivated employees are also happy. When a customer walks into a business where everyone is happy, they want to become a customer.

Laurel Fischer is a Relationship Marketing and Strategy expert. By improving your communication style your business will reach new heights. At STL Interactive Innovations, LLC, “The Sky’s The Limit” in what you and your organization can achieve. Want to learn more? Contact Laurel today.